“The Global List of Electrifying Transport” (Dominion Post Article 23 Apr 2016)

Did you see our article in the Dominion Post on Saturday 23 Apr 2016?


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The Global List of Electrifying Transport by Bill O’Byrne.

This NZ website aims to list every EV there is on the market. And a few more that aren’t.

A NEW ZEALAND website is aiming to be the most comprehensive in listing what electric  vehicles are on the world’s automotive markets.

LoveElectricCars.com is the brainchild of EV fan Sheldon Nesdale, a Tauranga based web entrepreneur with a passion for electric cars and motorcycles, and who is something of a pioneer of web-based businesses.

Nesdale is a marketing adviser in his day job working with small- and medium sized businesses but he also runs a stable of websites of which LoveElectricCars.com one is close to his heart.

“Electric cars are about sustainability and the future.

“Every day we get stuck in those traffic jams, and as a cyclist, I breathe in those fumes, and I think how long can we go on doing this, pulling fossil fuels out of the ground and spewing them into the atmosphere.

Nesdale doesn’t have an EV himself yet. He and his wife have a family wagon which is handy in getting their three young boys around town, but he’s looking forward to the day when there’s a good range of electric cars in NZ.

At the moment the choice is pretty much imported either used BMW i3 and or Nissan Leaf but he says with the preorders of the Tesla Model 3 nearing 400,000, electric vehicles seems to have huge public support for all sorts of reasons.

“My interest in electric cars came from wondering what the future would be and I was a little disappointed with the numbers that I’d see on the road.

“There were the hybrids but I just didn’t feel they went far enough. They were just a petrol engine with a little bit of efficiency added and I just didn’t think it changed the dependency on petrol.

“I saw that Tesla was doing so much with electric cars and it got me wondering were there other brands rising to the challenge, and that just got me thinking.

” I did some research and was quite surprised to find so many actual models out there – 114, would you believe it.”

He says about two thirds of those are in production for commercial purchase, and the remaining third were either discontinued, concept cars or failed as the cycle of oil price rises and falls undercut the economics of some cars. Nesdale says there were a couple of Wikipedia pages that tried to provide a comprehensive listing of EVs but they were missing about a third of the models, and didn’t have details that Nesdale was interested in – such as their range, acceleration and top speed.

So he got to work and starting researching the car market.

Nesdale who is 40 this year, is something of a pioneer on setting up commercial web pages – his first commercial website was more geothermal than electric, being about hot pools and streams to be found around New Zealand (nzhotpools.co.nz).

That had been his first project while finishing a degree in electronic commerce at Waikato University in 2005.

“I’d been learning a bit of coding and design and marketing so it was a project to bring together everything I’d been learning.”

He says while the hot pools website was a test to see how things could work, he made money out of it as well with a model that has been applied to the 28 websites he’s now running.

(He says there are three ways he makes money from each site; sponsorship of featured listings; affiliate links which see him paid a commission each time a person goes from websites to an online retailer and makes a purchase, and Google Ad Sense spaces.

But key to each website, including LoveElectricCars.com, is that it has to be comprehensive.

“I put a lot of effort into the research so it’s a one-stop place so you know this is the only website you need because all of the options are there, whether they’re paying me or not.”

One of his newer projects is LoveElectricMotorcycles.com, which is a work in progress.

“One thing that surprised me is just about how fast they are. And they’re winning races overseas, just whipping the petrol machines.”

Nesdale hopes that more awareness of what models are out there will spark public interest and therefore more demand for electric vehicles.
He says this is happening to a degree among the corporates with Air New Zealand recently announcing it is buying 28 Renault Kangoo Maxi ZE electric vans
to join its fleet.

The Renaults will be part of a larger fleet of electric vehicles including 36 electric BMW i3 vehicles for its sales force and the Mitsubishi Outlander Plug-in Hybrid. Air New Zealand believes this will make it the biggest fleet of its kind in the country. Nesdale says while there is a sustainability aspect to electrics, there are commercial benefits.

“Company’s are finding they save money in the long run and that’s what really makes the difference.”

And just to show there’s nothing really new under the sun, Nesdale says one of the most interesting things he found doing the research for the website was that there was an 1894 electric Studebaker.

“It was a total surprise to me that this was how cars started out – before the petrol engine, they were electric. I was just amazed.”

For more information go to: www.loveelectriccars.com

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